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The Map of Well-Being
- Companies working in the area of functional food make strong efforts to:
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justify mechanistically their health claims
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find new properties for their products
One of the new ways to confer desired properties to foods is in the area of "foods that produce well-being".
Well-being is a status that is biochemically mediated by the activation of certain metabolic and signalling routes (dopamine, serotonin, oxytocin, etc).
Some food compounds can have effect over these routes and produce pleasant sensations by mechanisms of action not yet clearly understood (for example, chocolate products).
We are currently working with certain nutraceutics companies to create a platform to allow ad-hoc design of food products with desired properties.
Please, contact us here to request more information.
